Charles Lussier is filling in for Linda Perlstein over at The Educated Reporter this week. Today’s rant is about the use of “tuition free” to describe charter schools. You can almost hear him channeling his inner-Seinfeld and asking the world, “So what’s the deal with tuition free?!?” Here we go:
“OK, Pet Peeve Time, readers of The Educated Reporter. Why is that so many charter schools in their promotional messages describe themselves as “tuition free”? I understand that people often are confused about what charter schools are or are not, but they are emphatically public schools, not private schools.”
That has nothing to do with the issue of why charter schools bill themselves as “tuition free.” He continues:
“At a recent meeting I attended where a new Baton Rouge charter school was selling itself, the school’s director used this “tuition free” phrase. He said he’d worked at private schools and public schools and that charter schools were in the middle, “the best of both worlds.” Now, I understand a bit of what he’s saying — they are open to everyone, but have more freedom than traditional public schools — but come on! These are public schools, no question. Yes, some raise private money on the side to supplement their budgets, but so do many traditional public schools.”
Again, that has nothing to do with the issue of why charter schools bill themselves as “tuition free.” The real whine:
“The best explanation for selling yourself in this way, to me, is to persuade parents interested in private schools, but who can’t afford them, that going to a charter school is equivalent to attending a private school and doing so for free! Charter schools, while given some freedom, still have loads of laws to abide by that put them in the same family as traditional public schools. To my mind, it’s purposely misleading.”
No, Charles. You’ve missed the point completely. Here’s what I wrote:
This is not a hard question, and it sure isn’t a mystery.
This is a simple PR issue.
Many parents – especially parents of children who can benefit most from charter schools – don’t realize that “charter school” means “at no cost to you.” So, a school bills itself in promotional literature/advertisements as “tuition free” to let parents know that they won’t have to pay a tuition bill to have their child attend.
Yes, it is that simple. End of story.
Perhaps the EWA blog should be renamed to “Educate A Reporter.” This time the lesson was tuition free.